DINO DESTRUCTION by Trigger Canada for Calgary Zoo

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DINO DESTRUCTION

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Industry Zoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Trigger Canada
Creative Director Patrick Doyle
Art Director Joel Arbez, Elise Russell
Copywriter Saro Ghazarian
Released April 2010

Credits & Description

Category: Ambient: Transit
Advertiser: CALGARY ZOO
Product/Service: DINOSAURS ALIVE EXHIBITION
Agency: TRIGGER COMMUNICATIONS & DESIGN
Creative Director: Patrick Doyle
Copywriter: Saro Ghazarian
Art Director: Joel Arbez/Elise Russell
Account Manager: Lisa Gibbs
Date of First Appearance: Apr 10 2010 12:00AM
Entrant Company: TRIGGER COMMUNICATIONS & DESIGN, Calgary, CANADA

Description of Ambient execution
We took advantage of a damaged bus shelter in the city and immediately transformed it to look as though a dinosaur destroyed it. Dinosaur footprints, shattered safety glass and a torn transit poster promoting the exhibit were placed at the scene.