Direct Insurance Outdoor SECOND LOOK by J. Walter Thompson Prague

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SECOND LOOK

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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Czech Republic
Agency J. Walter Thompson Prague
Art Director Petr Kout
Copywriter Jakub Mraz
Released March 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: DIRECT INSURANCE
Product/Service: INSURANCE
Agency: JWT PRAHA
Date of First Appearance: Mar 21 2011
Entrant Company: JWT PRAHA, CZECH REPUBLIC
Creative Director: Jakub Mráz
Copywriter: Jakub Mráz
Art Director: Petr Kout

English Translation of Main Headlines
HL (Sticker):

"Drive Safe. Always take a second look before you go!"