Direct Line Outdoor Don’t let a little accident stop you by Saatchi & Saatchi London

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Don’t let a little accident stop you

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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Saatchi & Saatchi London
Production Grand Visual
Released May 2017

Credits & Description

Category: Finance
Media: Outdoor
Brand: Direct Line Group
Agency: Saatchi & Saatchi
Geo: United Kingdom
Advertising Agency: Saatchi & Saatchi, UK
Media Agency: MediaCom
DOOH Production Company: Grand Visual
Data: Met Office
Media Owners: JCDecaux, Ocean, Forrest, Primesight, City Outdoor, 8 Outdoor
Dynamic Delivery: OpenLoop
Published: April 2017
Description: Direct Line is the first insurer in the UK to launch Onward Travel cover to anywhere in the UK, with no additional cost. If their car is undriveable after an accident Direct Line will organise customers a taxi to their onward destination. Tailored to match the conditions that consumers see the advert in (e.g. raining in Manchester at 9pm or sunny in Bristol at 12noon), the campaign will use a combination of technology including geomapping and content footage feeds to deliver hyper-relevant digital adverts to consumers.