Disabled Parking Awareness: This parking spot is not yours by Beats Below for Disabled Parking Awareness

Adsarchive » Outdoor » Disabled Parking Awareness » Disabled Parking Awareness: This parking spot is not yours

Disabled Parking Awareness: This parking spot is not yours

Pin to Collection
Add a note
Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Beats Below
Creative Director Sulivan Cruz
Art Director Felipe Cleto
Copywriter Sulivan Cruz
Released July 2011

Credits & Description

When you stop in the parking lot of a poor, makes his life even more difficult.

In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: "but it's only a minute." So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.

Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz