FLYNN'S ARCADE by 42 Entertainment for Walt Disney

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FLYNN'S ARCADE

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency 42 Entertainment
Art Director Johnny Rodriguez
Copywriter Alison Taylor, Kevin Perry
Producer Carolyn Kovacs, Susan Bonds
Released July 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: DISNEY
Product/Service: TRON LEGACY FILM
Agency: 42 ENTERTAINMENT
Executive Creative Director: Susan Bonds
Copywriter: Kevin Perry/Alison Taylor
Art Director: Johnny Rodriguez
Producer: Susan Bonds/Carolyn Kovacs
Date of First Appearance: Jul 15 2009 12:00AM
Entrant Company: 42 ENTERTAINMENT, Pasadena, USA

Description of Ambient execution
A re-creation of Flynn's Arcade from the films Tron and Tron Legacy was built in San Diego for the 2009 Comic Con convention. A blacklight scavenger hunt led players through the Gaslamp District as they contructed a lightcycle path to the arcade's location. Once there, players were transported to the 80's as the fully functional arcade provided music and entertainment. As Journey's "Separate Ways" wafted over the jukebox, the neon flickered and a secret door behind the Tron machine opened up to allow players to go "on the grid" to see a full-scale lightcycle from the new film. Pre and post experiences online allowed the global audience to participate in unlocking test footage for the new movie. The experience brought the film to life and connected fans of the original with today's younger audience now eager to see such a production.