DOMINO'S DELIVERY POINT by Indie for Domino's Pizza

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DOMINO'S DELIVERY POINT

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Industry Cafe, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Indie
Art Director Marcel Frensch
Copywriter Rogier Mahieu
Producer Formaatplus
Account Supervisor Anneke Schogt, Mariska Wilschut
Released July 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: DOMINO'S PIZZA
Product/Service: PIZZA
Agency: INDIE
Creative Director: Marcel Frensch/Rogier Mahieu
Copywriter: Rogier Mahieu
Art Director: Marcel Frensch
Account Manager: Marjan Tijsen
Account Supervisor: Mariska Wilschut (Concept)/Anneke Schogt (Executie)
Advertiser's Supervisor: André Ten Wolde/Carolien Ten Cate
Producer: Formaatplus
Other Credits: Marlies Touw (Account Executive)
Date of First Appearance: Jul 3 2009 12:00AM
Entrant Company: INDIE, Amsterdam, THE NETHERLANDS

Description of Ambient execution
Domino’s Pizza launch the ‘Domino’s Delivery Point’. Coinciding with the introduction week for students starting at Amsterdam’s universities, the new Domino’s Delivery Point was placed in Amsterdam’s Vondelpark. The delivery points let consumers know that pizza delivery is possible without the need for a fixed address. Resembling a free-standing front door (complete with bell), the delivery points were strategically placed so people relaxing in the park were informed of an alternative to home delivery. The delivery point also made an appearance at the beach, alerting sunbathers to the possibility of the flexible delivery option.

English Translation of Main Headlines
Domino’s Pizza delivers pizzas to the door, always and everywhere. Even if that means it has to bring the door to you first. This summer there were Domino’s Pizza Delivery Points on beaches and in parks – real doors with working door bells. Just like home.