Domino's Pizza Outdoor TIMES SQUARE TRACKER by Crispin Porter + Bogusky Miami

Adsarchive » Outdoor » Domino's Pizza » TIMES SQUARE TRACKER

TIMES SQUARE TRACKER

Pin to Collection
Add a note
Industry Fast food, Cafe
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Crispin Porter + Bogusky Miami
Executive Creative Director Rob Strasberg, Tony Calcao
Creative Director Matt Talbot, Timeger, Sean Smith, John Kieselhorst, Andrew Lincoln, Craig A. Miller
Art Director Sherman Winfield
Copywriter Chris Kahle
Producer David Rolfe
Account Supervisor Carter Nance
Released July 2011

Credits & Description

Category: Digital Outdoor
Advertiser: DOMINO'S
Product/Service: DOMINO'S
Agency: CRISPIN PORTER + BOGUSKY
Chief Creative Officer: Rob Reilly
Executive Creative Director: Tony Calcao
Creative Director: Craig Miller/John Kieselhorst/Matt Talbot/Andrew Lincoln/Sean Smith/Timeger
Copywriter: Chris Kahle
Art Director: Sherman Winfield
Account Supervisor: Carter Nance
Producer: David Rolfe
Account Manager: Evan Russack
Account Manager: Evan Russack

English Translation of Main Headlines
How does a company convince people they're truly accountable? One way would be to run ads saying you are. Instead, Domino's decided to prove it. How? By putting their customer reviews—good and bad—up for the world to see on the biggest stage they could find: a giant electronic billboard in New York's Times Square. As a result, after 30 days, their online reviews went up by 95%. And with an average rating of 4 out of 5 stars, not only did Domino's prove they were willing to hold themselves accountable, but also that their employees were up to the task.

Ambient Execution Description
How does a company convince people they're truly accountable? One way would be to run ads saying you are. Instead, Domino's decided to prove it. How? By putting their customer reviews—good and bad—up for the world to see on the biggest stage they could find: a giant electronic billboard in New York's Times Square. As a result, after 30 days, their online reviews went up by 95%. And with an average rating of 4 out of 5 stars, not only did Domino's prove they were willing to hold themselves accountable, but also that their employees were up to the task.