FORBIDDEN GIFTS by Indie for Belastingdienst (dutch Tax Department)

FORBIDDEN GIFTS

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Indie
Art Director Lode Schaeffer, Stella Geurtsen
Copywriter Lysbeth Bijlstra, Merel Den Broeder
Producer Brenda Veenstra
Account Supervisor Mark Aink
Typographer Autobahn
Released December 2009

Credits & Description

Category: Ambient: Transit
Advertiser: BELASTINGDIENST (DUTCH TAX DEPARTMENT)
Product/Service: DUTCH CUSTOMS
Agency: INDIE
Creative Director: Lode Schaeffer
Copywriter: Lysbeth Bijlstra (Concept)/Merel Den Broeder (Execution)
Art Director: Lode Schaeffer (Concept And Execution)/Stella Geurtsen (Execution)
Account Manager: Sabien Smit
Account Supervisor: Mark Aink
Advertiser's Supervisor: Jikke Van Der Putte/Mark Kruijtzer
Typographer: Autobahn
Producer: Brenda Veenstra
Other Credits: Aotobahn (Designer)/Jelier/Schaaf (Modelmaker)
Date of First Appearance: Dec 18 2009 12:00AM
Entrant Company: INDIE, Amsterdam, THE NETHERLANDS

Description of Ambient execution
To increase awareness of illegal imports into the European Union, the Dutch Tax Department/Dutch Customs developed the concept of "Forbidden Gifts" during the Holiday Season (Christmas). Several packages of "Forbidden Gifts" were placed on the baggage claim conveyor belts of inbound International Flights at Schiphol Airport. These packages were suspicious looking items wrapped as nice gifts. For example crates with endangered wildlife and furs. All of which were labeled with the message, "Something to declare?"

English Translation of Main Headlines
"Forbidden Gifts"