Dove Outdoor Hiding girl by McCann Tel Aviv

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Hiding girl

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Industry Skin Care
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency McCann Tel Aviv
Creative Director Nir Levi
Art Director Sarit Rotman
Copywriter Lior Shoham
Photographer Ohad Romano
Released April 2013

Credits & Description

McCann Erickson Israel is covering up a girl's body to highlight the social problem Dove is trying to tackle.
Category: Cosmetics & toiletries
Advertised brand: Dove
Advert title(s): Dove's Hiding Girl
Translation of headline to English: Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.
Advertising Agency (Name, City, Country): Mccann Israel
Agency website: http:// mccann.co.il
Creative Director: Nir Levi
Art Director: Sarit Rotman
Copywriter: Lior Shoham
Photographer: Ohad Romano
Other additional credits:
Photographer Ohad Romano
Design  Eli Azarzar
Producer Inbal Fanan
Account Executive: Adi Oren Account Supervisor  Dikla Pinhasi
Account Manager Daniella Shlomo-Spiegel/Alona Zaharenko
Planner Ravid Tiber/Alon Roded
Published/Released (Month, Year): April 2, 2013