Dow Chemical Outdoor GIANT CHALKBOARD by DraftFCB Chicago

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Industry Industrial Equipment & Agricultural Machinery
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency DraftFCB Chicago
Executive Creative Director Jon Flannery - Doug Behm
Creative Director Ron D'innocenzo
Art Director Derek Julin
Copywriter Terin Izil
Producer John Bleeden
Released August 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: DOW
Chief Creative Officer: Todd Tilford
Executive Creative Director: Jon Flannery - Doug Behm
Creative Director: Ron D'innocenzo
Copywriter: Terin Izil
Art Director: Derek Julin
Producer: John Bleeden
Account Manager: John Rossmiller - Group Management Director
Account Manager: John Rossmiller - Group Management Director
Other Credits: Svp/Group Media Director/- Brenda Gonzalez

Ambient Execution Description
We wanted to put Dow’s newly launched idea of solutionism™—the belief that together science and humanity can solve anything— to the test. So we created the world’s longest, largest and ONLY human equation. This social media–based outdoor board challenged the world to work together to solve its 57-foot equation and find the 131 human achievements hidden in the math. In just five days, Giant Chalkboard gathered 2.1 million impressions from 94 countries. The equation total? 7 billion. The population milestone our planet reached that week. Living proof that together, we can solve anything.