Dr. Dre Outdoor VIRTUAL 2PAC FOR COACHELLA by Chronic Touring, Los Angeles

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VIRTUAL 2PAC FOR COACHELLA

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Industry Records & Cinema Production
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Chronic Touring, Los Angeles
Producer Philip Atwell
Released August 2011

Credits & Description

Category: Digital Outdoor
Advertiser: DR. DRE
Product/Service: 2PAC ALBUM SALES
Agency: CHRONIC TOURING
Chief Creative Officer: Alternate Credits Emailed To Entries@canneslions.com
Other Credits: Executive Producer: Dr. Dre
Producer: Philip Atwell
Producer Dylan Brown
Creative Director/Writer: Philip Atwell
Creative Director/Writer: Dylan Brown
Chief Creative Officer/Producer: Ed Ulbrich

Ambient Execution Description
The work is a five minute video piece designed and created exclusively for two shows at the Coachella Valley Music Festival. Dr. Dre blew the minds of an estimated 180,000 fans with this 'live' performance of the late rap star Tupac Shakur that reunited him, in virtual form, with Dr. Dre and Snoop Dogg on stage, for two songs. A completely believable, computer-generated likeness of Tupac performed in the outdoor venue, creating the illusion that the 'virtual Tupac' was on stage with Dre and Snoop, while close-up video played on big screens at the venue.