DR. MIANG MENTAL MATHS Outdoor KIDCULATORS by Ogilvy & Mather Bangkok

KIDCULATORS

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Industry Education
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency Ogilvy & Mather Bangkok
Released May 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
DIRECT LOTUS Direct Ambient BRONZE

Credits & Description

Type of Entry Outdoor: Ambient
Category Stunts & Live Advertising
Title KIDCULATORS
Advertiser/Client DR. MIANG MENTAL MATHS
Product/Service DR. MIANG MENTAL MATHS SCHOOL
Entrant Company: OGILVYACTION THAILAND Bangkok, THAILAND
Advertising Agency: OGILVYACTION THAILAND Bangkok, THAILAND
Nopadol Srikieatikajohn Chief Creative Officer
Chamnan Kativanit Creative Director
Kunthakorn Smitananda Copywriter
Chietchai Changkeow Art Director
Mind Studio Photographer
Chietchai Changkeow Illustrator
Nisa Lertvoravanich Producer
Kultida Janjarupankul Account Manager
Yupin Muntzing Planner
Kanokwan Sitthipongpanich Other Credits
Naphin Suksuea Copywriter
Yello House Production House
Sarinthorn Tandhanskul Account Executive
Description of Ambient execution:
'Dr. Miang Mental Maths' students can actually calculate as correct and fast as calculator. So, we utilize a live demonstration of 'our product'. We put them sit by the cashier machine in Villa supermarket and let them calculate total amount of each basket for the customers. After they shout the result, cashier staff will double check with the machine if it is correct. They are called 'Kidculators'.