Drug & Alcohol Services/ DASSA Outdoor Drug & Alcohol Services South Australia/Dental SA.: Mightymouth by Jamshop

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Drug & Alcohol Services South Australia/Dental SA.: Mightymouth

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Industry Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Jamshop
Creative Director Jim Robinson
Art Director Kent O'halloran
Copywriter Andy Scott
Creative Kent O'halloran
Released May 2013

Credits & Description

Research shows that only about 20 percent of people over age 65 who have never smoked are toothless, while a whopping 41.3 percent of daily smokers over age 65 are toothless. Aboriginal adults are twice as likely to have periodontal
disease (severe gum disease) and smoking contributes to periodontal disease significantly. Jamshop, Adelaide created the 'Mightymouth' character. Kevin Kropinyeri a popular Indigenous comedian was used to break the ice and defuse any anxiety around cleaning teeth and smoking. Decals were placed around the Dentists office and social health care centres to remind patients to put out their smokes for good. Dentists were also provided with comics to pass onto the patients to support and conclude the smoking discussions. These comics where well received in the mob and had immediate cut through in the communities.
Category: Health & safety
Client: Drug & Alcohol Services South Australia/Dental SA.
Agency: Jamshop Adelaide
Country: Australia
Campaign file: Download campaign file
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Copywriter: andy scott
Creative: Kent O'Halloran
Account Director: Kate Zealand