D'strict Outdoor STIKUS by D'strict

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency D'strict
Art Director Kim Jun Han
Producer Oyunhye Lee
Account Supervisor Bryan W.h Lee
Released November 2010

Credits & Description

Category: Digital Outdoor
Advertiser: D'STRICT
Agency: D'STRICT
Date of First Appearance: Nov 1 2010
Entrant Company: D'STRICT, New York, USA
Chief Creative Officer: Kim Jun Han
Executive Creative Director: Kim Jun Han
Creative Director: Kim Jun Han
Copywriter: N/A
Art Director: Kim Jun Han
Photographer: N/A
Illustrator: N/A
Typographer: N/A
Art Buyer: N/A
Account Supervisor: Bryan W.h Lee
Advertiser's Supervisor: N/A
Producer: Oyunhye Lee
Account Manager: Bryan W.h Lee
Planner: N/A
Other Credits: Jeongbin Kim/Keungook Seok/Jm Choe/Jinwon Park/Doyoung Sung/Joungun Won/Eunah Lee

English Translation of Main Headlines
Outsized UCC Ads platform

Stikus is the world’s first UX(User Experience) advertising platform featuring wireless contents transfer to mobile, email and SNS integration. By applying integration to 500-inch multi touch screen and projection, d’strict created new UCC-based advertising platform.

It is totally differentiated from other advertising platform because Stikus makes it possible to more interactive communication while lessening advertising resistance of audiences.

Although most advertising platform focus on simply ‘brand exposure’, Stikus focuses on user-oriented platform, making them participate in branded contents.

It is designed to interconnect digital contents possible with unique on-spot experience while maximizing advertising effect.