ALBERTO GIACOMETTI by Euro Rscg Zurich for Du Kulturmagazin

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ALBERTO GIACOMETTI

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Industry Magazines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Euro Rscg Zurich
Creative Director Axel Eckstein
Art Director Christina Wellnhofer
Copywriter Ivan Madeo
Illustrator Iview X Red
Released June 2009

Credits & Description

Category: Publications & Media
Advertiser: DU KULTURMEDIEN
Product/Service: CULTURE MAGAZINE
Agency: EURO RSCG GROUP SWITZERLAND
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Account Manager: Sarah Gianesi
Illustrator: Iview X Red
Date of First Appearance: Jun 20 2009 12:00AM
Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND

Advertising Format
Billboard

Dimensions
268.5 cm x 256 cm

Site Location
Billboards next to museums of modern and contemporary art

English Translation of Main Headlines
The publication „Du“ is an arts and culture magazine that covers one topic in one issue thoroughly. Not only with articles but also with high class photography, all tied together into neat looking design. Every single page of a „Du“ issue is so compelling that it is an eye-catcher. In the true sense of the word, an eye-tracking device records how a reader looks at a page. The original lines generated during that recording are printed as an ad.