RTA (Road and Transport Authority) Outdoor GLOVES by Saatchi & Saatchi Dubai

GLOVES

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Industry Public Transport, Mass Transit
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Saatchi & Saatchi Dubai
Executive Creative Director Sion Scott-Wilson
Art Director Anjum Shaikh
Copywriter Neil Harrison
Producer Hema Patel
Photographer Neel Kumar @ Akela Films
Account Supervisor Asha Balan Van Veen
Released November 2011

Credits & Description

Category: Transit
Advertiser: ROADS AND TRANSPORT DUBAI
Product/Service: DUBAI METRO
Agency: SAATCHI & SAATCHI
Executive Creative Director: Sion Scott-Wilson
Creative Director: Anjum Shaikh/Neil Harrison
Copywriter: Neil Harrison
Art Director: Anjum Shaikh
Photographer: Neel Kumar @ Akela Films
Account Supervisor: Asha Balan Van Veen
Producer: Hema Patel
Account Manager: Hema Patel
Account Manager: Hema Patel
Other Credits: Mary Fadel

Ambient Execution Description
During the summer months at temperatures of 45 degrees and upwards, the cars of Dubai become like ovens.
What better time to talk about the convenient, comfortable and cool alternative method transport?
That's why we placed oven gloves carrying our Metro message on parked cars throughout Dubai, United Arab Emirates.