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Dulcolax

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Industry Laxative
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Released August 2012

Credits & Description

Students from South Korea advertisers JaeHyeon Lee, Kicheon Jeong and Seongyeop Kim found a creative solution for advertising laxative Dulcolax. Billboard featuring buttocks offered to place at an amusement park just above the roller coaster. The chain of wagons leaving the juicy places on the idea creators, should symbolize a welcome relief.