Dulux Outdoor THE SURF CLUB PROJECT by Clemenger BBDO Melbourne

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THE SURF CLUB PROJECT

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Industry Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Clemenger BBDO Melbourne
Creative Director Simon Bagnasco, Paul Reardon
Producer Jason Byrneclemenger Bbdo
Photographer Ryley Brown, Katie Milwright
Account Supervisor Melissa Scott
Released January 2012

Awards

One Show 2013
One Show Out Of Home / Transit & Outdoor Installations - Campaign Merit

Credits & Description

Category: Special Build
Advertiser: DULUX
Product/Service: DULUX WEATHERSHIELD
Agency: CLEMENGER BBDO MELBOURNE
Chief Creative Officer: James Mcgrath
Executive Creative Director: Ant Keogh
Creative Director: Paul Reardon/Simon Bagnasco
Photographer: Ryley Brown/Katie Milwright
Account Supervisor: Melissa Scott
Producer: Jason Byrneclemenger Bbdo

Ambient Execution Description
To showcase the longevity and toughness of Dulux Weatherhshield, we created the Surf Club Project. A project committed to painting the most exposed buildings in Australia – our Surf Life Saving Clubs. Their isolated locations make them the ultimate place to demonstrate the benefits of using Dulux paint. These iconic buildings will become permanent outdoor sites reminding people of the durability of Dulux Weathershield.