|Industry||Business equipment & services|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Executive Creative Director||Damon Stapleton|
|Art Director||Justin Wright, Adam Weber|
Credits & Description
E-GRAPHICS wanted a cost-effective campaign to show their capabilities as a leading global marketing and print production company.So TBWA\Hunt Lascaris Johannesburg came up with a simple & cost-effective solution. We printed die-cut, low tack decals that resembled a turned-up corner of a page. When applied to a surface, it created the illusion that the surface had been printed by E-GRAPHICS. The turned-up corner decal carried the bold message âWe can print thisâ along with the E-GRAPHICS logo and web address. Sizes ranged from a 750mm high decal to a 3.5m one on the face of the E-GRAPHICS building in Johannesburg. We basically âownedâ every surface we applied our decal to.