E-Graphics: Street Art by TBWA\Hunt\Lascaris Johannesburg for E-Graphics

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E-Graphics: Street Art

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Industry Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Damon Stapleton
Art Director Justin Wright, Adam Weber
Copywriter Mike Vines
Illustrator Jullian Doll
Released March 2011

Credits & Description

E-GRAPHICS wanted a cost-effective campaign to show their capabilities as a leading global marketing and print production company.So TBWA\Hunt Lascaris Johannesburg came up with a simple & cost-effective solution. We printed die-cut, low tack decals that resembled a turned-up corner of a page. When applied to a surface, it created the illusion that the surface had been printed by E-GRAPHICS. The turned-up corner decal carried the bold message âWe can print thisâ along with the E-GRAPHICS logo and web address. Sizes ranged from a 750mm high decal to a 3.5m one on the face of the E-GRAPHICS building in Johannesburg. We basically âownedâ every surface we applied our decal to.

Category: Retail services
Client: E-Graphics: Innovative Print Production
Agency: TBWA\Hunt Lascaris Johannesburg
Country: South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Creative Director: Justin Wright
Art Director: Adam Weber
Art Director: Justin Wright
Copywriter: Mike Vines
Agency Producer: Craig Walker
Agency Producer: Sienne Economou
Post production: Robert McKenzie
Illustrator: Jullian Doll