Anad (national Association Of Anorexia Nervosa And Associated) Outdoor THE ANOREXIC MARIONETTE by Ogilvy & Mather Frankfurt

THE ANOREXIC MARIONETTE

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Executive Creative Director Martin Seele
Creative Director Dirk Kreckeler
Art Director David Klenner, Vera Partl, Stefanie Detscher
Copywriter Nadja Franke, Mike Dawe
Producer Congaz Audio Visual Company Gmbh
Released February 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: ANAD
Product/Service: EATING DISORDER INSTITUTE
Agency: OGILVYACTION
Executive Creative Director: Martin Seele
Creative Director: Dirk Kreckeler
Copywriter: Mike Dawe/Nadja Franke
Art Director: David Klenner/Vera Partl/Stefanie Detscher
Producer: Congaz Audio Visual Company Gmbh
Account Manager: Annika Hake
Account Manager: Annika Hake
Other Credits: Audio Production: Studio Funk Produktionshaus. Toma Soare (Ogilvy Action Gmbh): Submissions.

Ambient Execution Description
During an interval at the Düsseldorf Marionette Theatre, an unexpected performance took place. A thin marionette undressed on stage while talking to the audience.

“Do you think I’m fat?”
“It’s my dream to become a model. But I‘m just too fat. I hate eating.”
“And although I never eat, I’m still getting fatter. I hate myself!”

As she became tangled in her strings.

A sign appeared:

Anorexics are prisoners of their disease.
Help free them!

In the lobby, a 3D QR code installation and innovative flyers directed people to ANAD’s website where they could find out more about the campaign.