GIVE THEM A SECOND CHANCE by El Laboratorio for Ebay

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GIVE THEM A SECOND CHANCE

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Industry Online Retail & E-stores
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency El Laboratorio
Creative Director Carla Romeu, Jesús Lada
Account Supervisor Emanuele Manzini, Aurora Arroyo
Released October 2010

Credits & Description

Category: Special Build
Advertiser: EBAY ANUNCIOS
Product/Service: EBAY ANUNCIOS
Agency: EL LABORATORIO
Date of First Appearance: Oct 5 2010
Entrant Company: EL LABORATORIO, Madrid, SPAIN
Chief Creative Officer: Carlos Holemans
Creative Director: Carla Romeu/Jesús Lada
Account Supervisor: Emanuele Manzini/Aurora Arroyo
Account Manager: Beatriz Arce
Other Credits: General Director: Rafael Silvela

English Translation of Main Headlines
ebayanuncios.es is a website with classified ads to buy and sell among individuals. No bidding, no auctions. You meet with the seller, check the item, give him cash in hand and take your item home.

So, to show how ebayanuncios.es works and differentiated if from classic ebay (auctions), we set up a billboard in the street with real second-hand ítems.
People could buy those objects on ebayanuncios.es. They also could follow the action on the street through a Webcam.
Then buyers and sellers met at this "ephemeral shop window" in person to buy and sell the goods.