ECO ELF Outdoor OSAMA by J. Walter Thompson Delhi

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency J. Walter Thompson Delhi
Art Director Kunal Gaur
Copywriter Priti Kapur
Producer Shivraj Kardam
Photographer Rahul Mishra
Account Supervisor Lipank Goyal
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: ECO ELF
Agency: JWT
Executive Creative Director: Priti Kapur
Creative Director: Kunal Gaur
Copywriter: Priti Kapur
Art Director: Kunal Gaur
Account Manager: Maneesh Rangra
Account Supervisor: Lipank Goyal
Photographer: Rahul Mishra
Producer: Shivraj Kardam
Date of First Appearance: Oct 22 2009 12:00AM
Entrant Company: JWT , New Delhi, INDIA

Description of Ambient execution
Plastic is Non-biodegradable. And hence, getting rid of it is not an easy job, and definitely not one of the government. Eco Elf wanted us to drive this message through an idea that is largely understood by a mass audience, way beyond a one time press campaign, within the cost of a small press ad. So, we personified a plastic bag with the world’s most dangerous and irremovable man - Osama Bin Laden. Made from head to toe using nothing but plastic, the guerilla piece was put up at various public places, and cultural centers in Delhi, like Dilli Haat, Pragati Maidan, South Extension (since these places get footfall of masses from varied, some influential, and some creative backgrounds) and is still travelling.