Eco Fitness Outdoor BELLY BALLOON by Sorento Healthcare Communications

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Industry Sports and Health Clubs, Gyms
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Sorento Healthcare Communications
Creative Director Dinesh Ghosalkar
Art Director Prathamesh Velankar
Copywriter Rucha Patil, Gaurav Agarwal
Photographer Kaustubh More
Released March 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: ECO FITNESS
Product/Service: WORLD GYM
Creative Director: Dinesh Ghosalkar
Copywriter: Rucha Patil/Gaurav Agarwal
Art Director: Prathamesh Velankar
Photographer: Kaustubh More
Account Manager: Dorelle Kulkarni/Rucha Patil
Account Manager: Dorelle Kulkarni/Rucha Patil
Other Credits: Roshan Rawat - Creative Planner (Digital)

Ambient Execution Description
World Gym wanted to promote its Special Nutrition Package among existing and to-be members.

We created specially-printed balloons that were kept at the reception desk, at various World Gym centers across Mumbai. The message on the dispenser persuaded people to blow the balloon.

As they blew the balloon, people were surprised to find the balloon taking a shape of a fat man’s belly with a burger sticking out, thereby communicating that the belly was a result of all the junk food they eat. The message on the balloon, ‘Switch to a healthier lifestyle’, further emphasized the message.