WORLD'S LARGEST WATER COOLER by BBR Saatchi & Saatchi Israel for Eden Water

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WORLD'S LARGEST WATER COOLER

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Industry Water
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Ben Sever
Art Director Oren Amiran, Carmit Ken-Dror
Copywriter Gidi Shamir
Producer Hagai Ramati - Dovdevan
Account Supervisor Ruti Israel
Released August 2010

Credits & Description

Category: Special Build
Advertiser: EDEN WATER
Product/Service: MINERAL WATER
Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI
Date of First Appearance: Aug 14 2010
Entrant Company: BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan, ISRAEL
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Copywriter: Gidi Shamir
Art Director: Carmit Ken Dror/Oren Amiran
Account Supervisor: Ruti Israel
Producer: Hagai Ramati - Dovdevan
Account Manager: Idit Zuckerman
Planner: Planning Director: Daniel Weissman/International Planner: Guy Gordon
Other Credits: Vp Agency Producer: Dorit Gvili/Producer: Odelia Nachmias

English Translation of Main Headlines
"The world's largest water cooler

Mey Eden, Israel's leading water brand

Became the largest outdoor billboard and the largest water cooler in the world

Interaction with the billboard/cooler allowed more than 1000 Israelis to quench their thirst during the hot summer days"