PUTPOCKETS by Marcel Paris for Editions Points

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PUTPOCKETS

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Industry Books
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Marcel Paris
Art Director Souen Le Van - Romain Galli
Account Supervisor Michel Kowalski
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: EDITIONS POINTS
Product/Service: POINTS POCKET BOOKS
Agency: MARCEL PARIS
Copywriter: Souen Le Van/Romain Galli
Art Director: Romain Galli/Souen Le Van
Account Manager: Cecile Henderycks
Account Supervisor: Michel Kowalski
Advertiser's Supervisor: Emmanuelle Vial/Catherine Lauprêtre
Date of First Appearance: Mar 26 2010 12:00AM
Entrant Company: MARCEL PARIS, FRANCE

Description of Ambient execution
In order to establish Éditions Points as a key player in the pocket size book market, we had a team of former pickpockets slip books from their catalogue into the pockets of visitors to the Paris book fair.