HOPE by J. Walter Thompson Buenos Aires for Editorial Coyuntura

HOPE

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Industry Magazines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency J. Walter Thompson Buenos Aires
Executive Creative Director Pablo Alvarez Travieso, Gonzalo Vecino
Creative Director Ariel Abadi, Joaquín Ares
Art Director Fernando Zagales
Copywriter Juan Mesz
Producer Leandro Sívori
Released July 2011

Credits & Description

Category: Special Build
Advertiser: EDITORIAL CONYUNTURA
Product/Service: REVISTA MERCADO
Agency: JWT ARGENTINA
Chief Creative Officer: Pablo Alvarez Travieso/Gonzalo Vecino
Executive Creative Director: Pablo Alvarez Travieso/Gonzalo Vecino
Creative Director: Ariel Abadi
Copywriter: Juan Mesz
Art Director: Fernando Zagales
Producer: Leandro sívori
Account Manager: Eliana Garcia
Account Manager: Eliana Garcia

Ambient Execution Description
In the heat of the downtown are, we created a monument that changes what you see acording to the angle it is viewed from.