Ego Outdoor ELECTRIC GUITAR BIRDS by Serviceplan Munich

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Serviceplan Munich
Executive Creative Director Matthias Harbeck
Creative Director Helmut Huber
Art Director Franz Roeppischer, Sandra Loibl, Julia Pfund
Copywriter Thorsten Voigt, Lorenz Langgartner
Account Supervisor Corinna Lauerer, Britta Uher
Released January 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: EGO FM
Product/Service: RADIOSTATION
Executive Creative Director: Matthias Harbeck
Creative Director: Helmut Huber
Copywriter: Thorsten Voigt/Lorenz Langgartner
Art Director: Sandra Loibl/Julia Pfund/Franz Roeppischer
Account Supervisor: Britta Uher/Corinna Lauerer
Date of First Appearance: Jan 22 2010 12:00AM
Entrant Company: SERVICEPLAN, Munich, GERMANY

Description of Ambient execution
For experimental radio station egoFM we had to create a promotional campaign which showed its slogan, “Any sound you can imagine”, in an unconventional way. We placed 15 zebra finches and an e-guitar in a bird cage. Each time the birds moved on the strings, they created unusual sounds and melodies.