Eichborn Outdoor FLYVERTISING by Jung Von Matt/Alster Hamburg

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Industry Publishing, streaming & media
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Jung Von Matt/Alster Hamburg
Creative Director Jacques Pense, Michael Ohanian
Art Director Benjamin Beck, Thomas Lupo
Copywriter Lennart Frank, Norman Scholl
Account Supervisor Christine Seelig
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: EICHBORN
Product/Service: PUBLISHER
Agency: JUNG von MATT
Creative Director: Jacques Pense/Michael Ohanian
Copywriter: Norman Scholl/Lennart Frank
Art Director: Thomas Lupo/Benjamin Beck
Account Manager: Katja Best
Account Supervisor: Christine Seelig
Other Credits: Gun Aydemir (Producer)
Date of First Appearance: Oct 15 2009 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY

Description of Ambient execution
Eichborn is the publisher with the fly. Humorous, brave and unconventional. These are the qualities we wanted to show at the Frankfurt Book Fair 2009. To strengthen the publisher’s positioning and to bring an audience to their exhibition stand, we used the Eichborn logo, the fly, to invent a new form of advertising: FLYVERTISING. Or more precisely: the first fly banner in the world. Creative Execution: We equipped 200 real flies with an ultralight banner. The line on the banner read: Eichborn. The publisher with the fly. Hall 4.1. Stand E146. At a big PR event, we released the flies from the Eichborn exhibition stand, from where they conquered the whole exhibition hall and then the whole world. To maximise the effect and spread FLYVERTISING further, we documented the event and uploaded a 90 second viral to YouTube.