MUSICIANS by Dentsu Buenos Aires for Minicuotas Ribeiro

MUSICIANS

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Industry Household maintenance & pet products, Home Furniture
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Dentsu Buenos Aires
Executive Creative Director Diego Duprat - Walter Onorato
Art Director Julio Anguila Ortellao - Natalia Zaidman
Producer Christian Martinez - Claudio Cordoba
Account Supervisor Tucu Awin
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: MINICUOTAS RIBEIRO
Product/Service: ELECTRONICS AND FURNITURE STORE
Agency: DENTSU
Executive Creative Director: Diego Duprat - Walter Onorato
Art Director: Julio Anguila Ortellao - Natalia Zaidman
Account Manager: Julian Marsicano
Account Supervisor: Tucu Awin
Advertiser's Supervisor: Dan Attie
Producer: Christian Martinez
Date of First Appearance: Dec 20 2009 12:00AM
Entrant Company: DENTSU, Buenos Aires, ARGENTINA

Description of Ambient execution
Minicuotas Ribeiro is a retail store like no other. It sells household products to low-income people in small-weekly-payments. People can buy furniture or electronics paying weekly, as little as one dollar. On December 2009 they opened their first major store in Buenos Aires. The challenge was to spread the news to local people about the arrival of Ribeiro and its tiny-payments system into town. The store is located right next to the city's largest metro station. Right there -where over 1 millon people go in and out every day- we had real street-musicians, with a special message on their signboards.

English Translation of Main Headlines
Need just 50 cents for my new refrigerator Tiny-Payment. And with little more I can also pay my new TV Tiny-Payment