STRIP TWEET by Bianchi y Asociados: Ogilvy & Mather El Salvador for Ellipse

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STRIP TWEET

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market El Salvador
Agency Bianchi y Asociados: Ogilvy & Mather El Salvador
Creative Director Jose Leppe
Art Director Ana Emma Mejía, Pedro Rodríguez
Producer Jaime Aquino
Photographer Joe Escobar
Released September 2011

Credits & Description

Category: Digital Outdoor
Advertiser: ELLIPSE
Product/Service: LINGERIE
Agency: BIANCHI Y ASOCIADOS: OGILVY & MATHER
Chief Creative Officer: Rodrigo Tablas/Patty Del Cid
Creative Director: Jose Leppe
Art Director: Ana Emma Mejía/Pedro Rodríguez
Photographer: Joe Escobar
Producer: Jaime Aquino
Account Manager: Claudia Cardenal
Account Manager: Claudia Cardenal
Other Credits: Rodolfo Núñez (Ogilvy One Manager)/Jose Ramírez (Imagen Films)

Ambient Execution Description
A digital billboard was installed in the busiest shopping mall in El Salvador.
On the billboard we displayed the image of a sexy woman, a #hashtag and a counter.
Each time people tweeted, clothes came off.