CHANCE OF CRASH by Cramer-Krasselt Milwaukee for Elm Grove Police Department

CHANCE OF CRASH

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Industry Public Safety, Health & Hygiene, Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Cramer-Krasselt Milwaukee
Creative Director Chris Jacobs Agency
Producer Brian Steinseifer, Jim Jodie
Released May 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: ELM GROVE POLICE DEPARTMENT
Product/Service: ROAD SAFETY
Agency: CRAMER-KRASSELT
Executive Creative Director: Chris Jacobs
Creative Director: Chris Jacobs
Copywriter: Jim Jodie
Art Director: Brian Steinseifer
Photographer: Brian Steinseifer
Producer: Brian Steinseifer/Jim Jodie
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: CRAMER-KRASSELT, Milwaukee, USA

Description of Ambient execution
Signs were designed with a die-cut hole to allow a driver’s speed to be seen, along with a message that relates their speed to the consequences of a crash. It got drivers to think beyond the speeding ticket, and about the life-changing consequences of a speed-related accident. What once was a safety device often ignored by passing motorists has become a new way to slow down speeders.