BOWLING BALL by Y&R Tel Aviv for Elmex

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BOWLING BALL

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Industry Oral Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Creative Director Yaneev Avital
Art Director Nathan Freifeld
Copywriter Oz Frenkel
Producer Hagai Ramati - Dovdevan
Account Supervisor Tal Cohen
Released July 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: ELMEX
Product/Service: TOOTHPASTE
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Account Manager: Revial Levy
Account Supervisor: Tal Cohen
Producer: Hagai Ramati
Other Credits: Executive Client Director: Adam Polachek
Date of First Appearance: Dec 6 2009 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Description of Ambient execution
BALLS WITH NO HOLES TAKE OVER MAJOR CITIES' BOWLING ALLEYS To promote Elmex anti-cavities toothpaste under the tagline "Helps prevent cavities", we collaborated with Israel's largest bowling chain with branches all over the country. Bowling Balls with no holes were randomly mixed with regular balls on all bowling lanes. 3 round stickers were placed where the holes should have been. The stickers carried the message: "Elmex – Helps prevent cavities". Over 100.000 people were exposed to the Bowling Balls activity. 20,000 ELMEX coupons were handed out to people at the bowling alleys for immediate use.