ICE by Leo Burnett Tailor Made Sao Paulo for Emirates Airlines

ICE

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Industry Airlines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Art Director Daniel Kalil
Copywriter Martim Baffi, Michel Zveibil
Producer Fernanda Vanzelli E Rafael Britzki
Account Supervisor Valéria Cirello E Ana Machado
Released November 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: EMIRATES
Product/Service: AIRLINES
Agency: LEO BURNETT BRASIL
Copywriter: Michel Zveibil/Martim Baffi
Art Director: Daniel Kalil
Account Supervisor: Valéria Cirello E Ana Machado
Advertiser's Supervisor: Ralf Aasmann E Márcia Galvão
Producer: Fernanda Vanzelli E Rafael Britzki
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: LEO BURNETT BRASIL, São Paulo, BRAZIL

Description of Ambient execution
To promote ICE - ENTERTAINMENT SYSTEM by Emirates. The most complete on board entertainment, with over 1200 attractions. Implementation Since Emirates turns its airplanes into real cinemas, we extended this experience to movie theaters in São Paulo. We transformed those theaters installing lighted windows, displaying a big sky and reproducing the turbines sound on 5.1 audio. It was like being at 12 thousand meters of altitude, without leaving the shopping center.