Endangered Wildlife Trust: NORTHERN WHITE RHINO by TBWA\Hunt\Lascaris Johannesburg for Endangered Wildlife Trust

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Endangered Wildlife Trust: NORTHERN WHITE RHINO

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Damon Stapleton
Creative Director Adam Weber
Art Director Lizali Blom
Copywriter Lizali Blom, Jared Osmond
Producer Craig Walker, Robert Mckenzie
Photographer Mari Keyter, Donated Images From Wildlife Photographers, Image Collections
Account Supervisor Bridget Langley
Typographer Lizali Blom
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Silver

Credits & Description

5 of 5 Campaign
Type of Entry: Posters
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Title: NORTHERN WHITE RHINO
Advertiser/Client: ENDANGERED WILDLIFE TRUST
Product/Service: WILDLIFE PROTECTION PROGRAMME
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer: John Hunt
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: Lizali Blom
Copywriter: Jared Osmond/Lizali Blom
Account Manager: Katiso Maarohanye
Account Supervisor: Bridget Langley
Producer: Craig Walker/Robert Mckenzie
Art Buyer: Sharon Cvetkovski
Photographer: Donated Images From Wildlife Photographers/Image Collections/Mari Keyter
Typographer: Lizali Blom
Other Credits: Creative Group Head: Miguel Nunes
English Translation of Main Headlines:
Our aim was to show the public the animals behind the EWT's statistics, to make them cut through the clutter of thousands of other statistics.
We realised that numbers mean nothing and in order to increase fundraising for conservation, we had to increase the power of statistics.
We sourced images of every animal behind the EWT’s statistics and used them to make graphic representations. Simply put, we gave people a last chance to see these animals, unless the public act. Each poster was printed on recyclable paper.