Energex Outdoor MESSAGE CLOUDS by Clemenger BBDO Brisbane

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Industry Public awareness, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Clemenger BBDO Brisbane
Creative Director Jim Mckeown
Art Director Mike Fritz
Copywriter Rhys Venning
Account Supervisor Alicia Diaz
Released January 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: ENERGEX
Product/Service: SUMMER STORMS
Creative Director: Jim Mckeown
Copywriter: Rhys Venning
Art Director: Mike Fritz
Account Supervisor: Alicia Diaz
Advertiser's Supervisor: Kath Ryan
Account Manager: Celeste Toffanello
Production Manager: Matt Fryer

Ambient Execution Description
During Queensland’s destructive Summer storms, seemingly harmless objects like outdoor furniture turn into dangerous projectiles.

Every year these objects get caught in power lines causing major disruptions. And every year energy supplier, Energex urges people to secure loose objects before storms hit.

To extend this year’s mainstream campaign we created an ambient spectacle to get the message across in a relevant outdoor setting.

In one of the busiest parts of the city, we launched floating foam silhouettes of everyday objects into the sky that could be seen for miles around.