Eno Outdoor BELLIES by Bates Mumbai

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BELLIES

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Bates Mumbai
Executive Creative Director Abhinav Pratiman
Art Director Sapna Ahluwalia
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: GLAXOSMITHKLINE
Product/Service: ENO
Agency: BATES
Chief Creative Officer: Sagar Mahabaleshwarkar
Executive Creative Director: Abhinav Pratiman
Art Director: Sapna Ahluwalia
Other Credits: Vivek Warang

Ambient Execution Description
To demonstrate the effectiveness of ENO Fast Relief, we created bean bags that looked like stomachs and placed them in food courts of shopping malls. Every time a person would sit on it, the bean bag would deflate instantly, indicating quick relief from gas.