Eskom Outdoor ESKOM GLOW IN THE DARK by DraftFCB Johannesburg

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ESKOM GLOW IN THE DARK

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Industry Energy & Water Utilities, Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency DraftFCB Johannesburg
Creative Director Aviv Weil Johannesburg, Sergio Ines Johannesburg
Art Director Ryan Dupen
Copywriter Gert Laubscher
Producer Mandy Morey
Photographer Aubrey Johnson
Released January 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: ESKOM
Product/Service: ELECTRICITY
Agency: DRAFTFCB SOUTH AFRICA
Chief Creative Officer: Brett Morris
Creative Director: Sergio Ines/Aviv Weil
Copywriter: Gert Laubscher
Art Director: Ryan Dupen
Photographer: Aubrey Johnson
Art Buyer: Malisa Green
Producer: Mandy Morey

Ambient Execution Description
Eskom is South Africa's national power supplier. Their 49m Initiative encourages all South Africans to save electricity whenever they can. To demonstrate this, we created a glow in the dark billboard. At night the billboard's lamps were turned off, using no electricity whatsoever.