Estrella Damm Outdoor QUEEN by Villar & Rosas

QUEEN

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Villar & Rosas
Creative Director Oriol Villar, Jon Lavín
Art Director Enric Soldevila, Xavi Mauri
Copywriter Rodrigo Gonzalez Bunster
Producer Garage Films
Photographer Adrià López
Account Supervisor Borja Prado
Released May 2011

Credits & Description

Category: Drinks (Alcoholic & Non-Alcoholic)
Advertiser: DAMM
Product/Service: ESTRELLA DE LEVANTE
Agency: VILLARROSÀS
Creative Director: Oriol Villar/Jon Lavin
Copywriter: Rodrigo González
Art Director: Enric Soldevila/Xavi Mauri
Photographer: Adrià López
Account Supervisor: Borja Prado
Advertiser's Supervisor: Jaume Alemany
Producer: Garage Films
Ambient Execution Description
SOS 4.8 is a music festival that started in Murcia in 2008. 10,000 people attended the first year. Four years later, this figure has been estimated at 80,000. As the festival's official sponsor, Estrella de Levante is convinced that its success lies in the great atmosphere created by the people attending the festival.
It could be said that people are the festival's headliners and we've reflected this by recreating the covers of well-known albums. These covers don't show famous musicians but anonymous people. The people that make you want to go back the next year.