EuroBic Outdoor, DM ÉParaSi by uppOut

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Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Direct marketing
Market Portugal
Agency uppOut
Released January 2018

Credits & Description

Category: Finance & insurance
Client: EuroBic
Agency: uppOut
Production: uppOut
Country: Portugal
Additional Info: Natal 2017 - O EuroBic tem uma surpresa para si
#ÉParaSi translates to #ItsForYou
That’s what was written in the paper wrapping this 2 square meter gift. Hiding inside, a whole crew of Santas and a duo (guitar and vocals) waiting for the perfect moment to “strike”.
As soon as a group of adventurous people unwrapped the gift, confetti cannons went out, the band started singing and the the rest of the crew handed out candies, balloons and a little moment of joy.
Small steps build great relationships and EuroBic did what no other Portuguese bank was capable of.