CRYBABY by Naga DDB Kuala Lumpur for Eveready

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CRYBABY

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Industry Household maintenance & pet products, Batteries, Alarms
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Naga DDB Kuala Lumpur
Copywriter Ted Lim, Davina Chan
Producer Kenny Lim
Photographer Khoo Choo Kian, Mitsuo Suzuki Of Studio Rom
Illustrator Danny Chin
Released August 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: ENERGIZER
Product/Service: EVEREADY PANIC ALARM
Agency: NAGA DDB/RAPP
Executive Creative Director: Ted Lim
Creative Director: Ted Lim
Copywriter: Davina Chan/Ted Lim
Art Director: Danny Chin/Khoo Choo Kian
Account Manager: Sue Lee
Advertiser's Supervisor: Goh Seng Khoon
Illustrator: Danny Chin
Photographer: Studio Rom/Khoo Choo Kian
Producer: Kenny Lim
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: NAGA DDB/RAPP , Selangor, MALAYSIA

Description of Ambient execution
The crime rate is on the rise. So the Eveready Panic Alarm couldn’t have arrived at a better time. At 115 decibels, this tiny personal alarm is a real screamer. There was one problem though, most people had never heard of it. Or seen how it worked. An interactive poster was designed not only to demonstrate how simple it was to use the alarm, but to also allow consumers to experience just how loud it could be. The posters created a lot of buzz, not to mention noise.