TUMBLEWEED by Ogilvy Johannesburg for Exclusive Books

Adsarchive » Outdoor » Exclusive Books » TUMBLEWEED

TUMBLEWEED

Pin to Collection
Add a note
Industry Books
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Ogilvy Johannesburg
Executive Creative Director Fran Luckin
Creative Director Bridget Johnson
Copywriter David Kreuger
Producer Greg Pentopolous -Oaktree Studio
Photographer Pierre Peters
Account Supervisor Caree Ferrari
Typographer Ian Broekhuizen, Mike Martin
Illustrator Flip Hutton, Jo Dal, London Models
Released March 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: EXCLUSIVE BOOKS
Product/Service: BOOKS
Agency: OGILVY JOHANNESBURG
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Art Director: Mike Martin/Ian Broekhuizen
Account Supervisor: Caree Ferrari
Advertiser's Supervisor: Fred Withers
Illustrator: Flip Hutton/Jo Dal/London Models
Typographer: Mike Martin/Ian Broekhuizen
Photographer: Pierre Peters
Producer: Greg Pentopolous -Oaktree Studio
Date of First Appearance: Mar 11 2010 12:00AM
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA

Description of Ambient execution
The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.