Extreme Digital Outdoor ELECTRIC BOXES by ACG Advertising Agency

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ELECTRIC BOXES

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Industry Online Retail & E-stores
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hungary
Agency ACG Advertising Agency
Creative Director Peter Tihanyi
Art Director Zsolt Asztalos
Copywriter Zsolt Asztalos
Released September 2011

Credits & Description

Category: Special Build
Advertiser: EXTREME DIGITAL
Product/Service: EXTREME DIGITAL HOME ELECTRONICS WEBSTORE IMAGE
Agency: ACG ADVERTISING AGENCY
Creative Director: Péter Tihanyi
Copywriter: Zsolt Asztalos
Art Director: Zsolt Asztalos

English Translation of Main Headlines
YOU HAVE TO MOVE FOR FRESH MEET, BUT YOU CAN STAY AT HOME FOR A NEW OVEN.

Ambient Execution Description
The dirty white electric boxes were rather unused media surfaces. So we turned these ugly looking boxes into attractive street objects demonstrating bright new home electronic products. Each of them were referring to the certain shop where it was standing: electric ovens stood next to a butcher’s with a line: For the freshest meat you have to come here, but you can buy the latest oven from your home. So we were telling people on the streets that there is no need to go after certain things, since Extreme Digital offers a wide range of products and delivers them straight to their home.