EYESIGHT CAFÉ by ADK Asatsu-DK Tokyo, PYRAMID FILM QUADRA for Fuji Heavy Industries

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EYESIGHT CAFÉ

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Industry Automotive products, services and accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency ADK Asatsu-DK Tokyo
Art Director Group Management Director, Kosuke Shimizu Shiro Fukuo
Producer Hirotaka Maeda, Yohe Fujiwara Production Manager, Iku Goda, Jun Ishikawa
Illustrator Cg Producer, Masato Ishida
Agency PYRAMID FILM QUADRA
Producer Mitsugu Ishida
Released February 2011

Credits & Description

Category: Digital Outdoor
Advertiser: FUJI HEAVY INDUSTRIES
Product/Service: EYESIGHT SENSOR SYSTEM
Agency: ADK JAPAN
Agency: PYRAMID FILM QUADRA
Date of First Appearance: Feb 11 2011
Entrant Company: PYRAMID FILM QUADRA, Tokyo, JAPAN
Chief Creative Officer: Client Account Director/Yo Suzuki
Art Director: Director/Kosuke Shimizu Shiro Fukuo
Illustrator: Cg Producer/Masato Ishida
Producer: Mitsugu Ishida/Hirotaka Maeda/Yohe Fujiwara Production Manager/Jun Ishikawa/Iku Goda
Account Manager: Agency Account Director/Yoshitsugu Takahashi/Agency Producer/Ryo Mamiya
Other Credits: Cg Producer/Fumiki Teratani/Kazuto Iwai/Tomohide Kano/Ryoichi Koyano

English Translation of Main Headlines
Allow users to virtually experience the advanced driving support system “EyeSight” with which SUBARU cars are equipped, in order to create a buzz around it.
Develop a new type of outdoors advertising that combines the “human motion detection system” and the latest “hologram technology” and provide user participatory game contents through it, in order to allow people to virtually experience the human motion sensing system of the “EyeSight”.