EYRI Outdoor #fortherestofyourlife by LP/AD Toronto

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Industry Home Furniture
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency LP/AD Toronto
Creative Director Alex Shifrin
Art Director Erin Rodness, Sergey Skrebnev
Copywriter Rinita Barua
Photographer Paul Eng
Released August 2017

Credits & Description

Category: House, Garden
Media: Outdoor
Brand: EYRI
Agency: LP/AD
Geo: Canada
Advertising Agency: LP/AD, Toronto, Canada
Creative Director: Alex Shifrin
Art Directors: Erin Rodness, Sergey Skrebnev
Copywriter: Rinita Barua
Photographer: Paul Eng
Account Planner: Sasha Zaprudska
Published: July 2017
Toronto-based creative boutique LP/AD unveils a new integrated campaign for EYRI Iceland Mattresses this week in Brooklyn, New York featuring Robert G. Smith, divorce attorney extraordinaire. The campaign, which features OOH in Brooklyn as well as an AI argue-bot to simulate pointless conversations with your ex and a cross-promo on Tinder explores the idea that after a messy breakup a good mattress is the second most important thing to have upon securing a top notch lawyer. The integrated campaign includes a social media outreach with the hashtag #fortherestofyourlife, OOH, a micro-site with an AI Chatbot, a presence on Tinder for the recently single and a running promo offering 50% off mattresses, because if you’re going to give up half then so should EYRI. More information available at: eyri.us/pages/splitsville.
Getting Divorced? You’re Going To Need A New Mattress.