FANCAST INTERACTIVE TV BUS SHELTERS by Goodby Silverstein & Partners San Francisco for Fancast.com

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FANCAST INTERACTIVE TV BUS SHELTERS

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Industry Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Goodby Silverstein & Partners San Francisco
Executive Creative Director Jamie Barrett
Creative Director Paul Charney
Art Director Caio Lazzuri
Copywriter Sha Nguyen, Michelle Hirschberg
Producer Jonathan Percy
Account Supervisor Kelly Johnson
Released September 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: FANCAST
Product/Service: TV ONLINE
Agency: GOODBY SILVERSTEIN & PARTNERS
Executive Creative Director: Jamie Barrett
Creative Director: Paul Charney
Copywriter: Michelle Hirschberg/Sha Nguyen
Art Director: Caio Lazzuri
Account Manager: Julie White
Account Supervisor: Kelly Johnson
Producer: Jonathan Percy
Other Credits: Production Company: Obscura/Editorial Company: Hutchco/Animation Company: Buck
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA

Description of Ambient execution
We produced interactive bus shelters throughout San Francisco, from which viewers could watch popular TV shows on 46” screens. With just a text message, they could select a show and have it play right there in the bus shelter.