Federazione Alzheimer Italia Outdoor A JOURNEY INTO ALZHEIMERS by Enfants Terribles

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A JOURNEY INTO ALZHEIMERS

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Industry Public awareness, Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Italy
Agency Enfants Terribles
Executive Creative Director Mizio Ratti E Riccardo Quartesan
Art Director Marìka Mangafà
Copywriter Hilija Russo
Released October 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: FEDERAZIONE ALZHEIMER ITALIA
Product/Service: PUBLIC AWARENESS
Agency: ENFANTS TERRIBLES
Executive Creative Director: Mizio Ratti E Riccardo Quartesan
Copywriter: Hilija Russo
Art Director: Marìka Mangafà
Planner: Valerio Franco
Planner: Valerio Franco
Other Credits: Marco Bechini (Director)/Ambra Bechini (Assistent Director)

Ambient Execution Description
A candid camera on a taxicab with an actor pretending to be a taxi driver affected from the Alzheimer disease, to let people feel the experience of Alzheimer's. Shot videos were used to make a viral.