Fedex Outdoor FedEx Kinko's: Color Copies by BBDO New York

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FedEx Kinko's: Color Copies

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Industry Postal, Courier, Shipping & Freight services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO New York
Executive Creative Director Bill Bruce, Eric Silver
Art Director Chuck Tso
Copywriter Adam Kanzer
Released January 2008

Awards

London International Awards 2008
Design - Silver

Credits & Description

To announce the opening of FedEx Kinko’s locations in fairly remote markets around the country, BBDO New York took more than two dozen objects found on the street and made them look as if they’ve just been shipped, copied, or packed by FedEx Kinko’s. "Some items were boxed up and filled with packing peanuts, some were bubble wrapped, and for others, we placed color copies next to the original item," said art director Chuck Tso.

Product : FedEx Kinko's

Agency : BBDO/New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Adam Kanzer
Country : United States of America