Fedex Outdoor TRUCKS by BBDO Mexico

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TRUCKS

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Industry Postal, Courier, Shipping & Freight services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency BBDO Mexico
Executive Creative Director Sebatián Cortí
Art Director Ricardo Baracco
Copywriter Sebastian Corti
Photographer Javier Petrarca
Released August 2011

Credits & Description

Category: Transit
Advertiser: FEDEX
Product/Service: DELIVERY SERVICES
Agency: BBDO MEXICO
Chief Creative Officer: Luis Ribó
Executive Creative Director: Sebatián Cortí/Ricardo Baracco
Creative Director: Ricardo Baracco/Sebastián Corti
Copywriter: Sebastián Cortí
Art Director: Ricardo Baracco
Photographer: Javier Petrarca

Ambient Execution Description
When FedEx re-launched its domestic service in Mexico, the most important thing to communicate was this: No matter what’s the size of your business, with FedEx it reaches EVERY place.