THE FIAT 500 HAND DRYER by Leo Burnett Frankfurt for Fiat

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THE FIAT 500 HAND DRYER

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Industry Cars, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Leo Burnett Frankfurt
Creative Director Matthias Fickinger, Ulf Henninger Von Wallersbrunn, Joerg Hoffman, Andreas Stalder
Art Director Tobias Nientiedt
Copywriter Valentin Burkhardt
Account Supervisor Christine Joerg
Released July 2009

Awards

Caples Awards 2009
Other Media Ambient/Guerrilla marketing Bronze

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: FIAT
Product/Service: FIAT 500
Agency: LEO BURNETT
Creative Director: Andreas Stalder/Ulf Henninger Von Wallersbrunn/Matthias Fickinger/Joerg Hoffman
Copywriter: Valentin Burkhardt
Art Director: Tobias Nientiedt
Account Supervisor: Christine Joerg
Advertiser's Supervisor: Giuseppe Fiordispina
Other Credits: Project Management Sabine Trundt
Date of First Appearance: Jul 7 2009 12:00AM
Entrant Company: LEO BURNETT, Frankfurt, GERMANY

Description of Ambient execution
The new Fiat 500 comes with a Start&Stop System. Our Challenge was to communicate this new function in an entertaining and unseen way. The only restriction: Do not use any classic media. We were searching for a place, where people could experience the Start&Stop System in real life and we found it. Electric hand dryers in restrooms of stylish bars, restaurants or theaters the locations where our target group spends their free time come with a Start&Stop System, similar to the Fiat 500. And that s why we developed the Fiat 500 hand dryer with Start&Stop System. As a result the Fiat 500 hand dryer improved the image of the Fiat 500 as one of the most eco-friendly cars in the market, with noticeably more clicks on umwelt.fiat.de.

English Translation of Main Headlines
Some little things are magic. The Fiat 500 with Auto Start&Stop system.