Fiat Outdoor STADIUM by Leo Burnett Frankfurt

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Leo Burnett Frankfurt
Creative Director Joerg Hoffmann
Art Director Helge Kniess, Ronald Kraft
Copywriter Benjamin Merkel
Account Supervisor Alessia Bellini, Christian Konzack, Susanne Kraemer
Released November 2011

Credits & Description

Category: Digital Outdoor
Product/Service: FIAT PUNTO MYLIFE
Chief Creative Officer: Andreas Pauli
Creative Director: Joerg Hoffmann
Copywriter: Benjamin Merkel
Art Director: Ronald Kraft/Helge Kniess
Account Supervisor: Christian Konzack/Alessia Bellini/Susanne Kraemer

Ambient Execution Description
Objective of the campaign was to generate awareness for the new Fiat Punto MyLife to a broader target group of car affine people. As the German sport, football was defined to set the stage for this untraditional advertising.
The media you can’t escape from when watching a football game , either in the station or in front on the television is the advertising banner around the playing field. Putting our advertising here, fascinating crosses and goal kicks got loaded by a Fiat Punto MyLife product message.
While modern advertising banner around the playing fields are made out of LED, why not bringing this media to life. Instead of the simple one-shot image, the Fiat Punto MyLife drives in a very dynamic way around the playing field revealing its product name.